Industrial Design is Not a Piece of Cake
You might think that industrial design hard to understand for you are neither a designer nor a manufacturer. As a matter of fact,...
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Will You be Replaced?
I’ve listened to a speech about translation once. The speaker mentioned the impact of development of machine translation and artificial...
Innovative, but Not Enough
Image from: https://www.tapwithus.com/ Advanced technologies always bring about cool inventions and products. Tap Strap is a wearable...
Technology, Design and Behavior
A scene in the movie I, Robot posed a strong impression to me. Susan Calvin : [looks at Spooner's present-day CD stereo] Play. On......
The Power of Development
The inner drive to strive for better life is the initial power of development. What is industrial design? Industrial design is a force...
Customization and Market Strategy of Design
Industrial revolution had dramatically changed the way of manufacturing and how people valued products. Fast, massive, and exactly the...
Designers and Consumers
Who is in the driving seat? You walked into a restaurant and took a look at the menu. You can decide which dish to order, or whether you...
Mechanism and Appearance
What designers created are products that people wish to have and willing to use, not cold tools. However, some products are basically...
Integration of Technology and Industrial Design
As technologies rapidly develop, all industries accelerate to change accordingly, and the field of industrial design is no exception. It...
Product Positioning
Before any idea was formed, designers must observe, ask questions, discuss and find solutions in order to grasp customers’ taste, needs...
The Importance of Prototyping
A 3D visual layout demonstrates exquisite appearance and form, detailed mechanical structure or complicate exploded-view drawings. But,...
Validating and Experimenting
Validating and experimenting is a cyclical logic of chicken before the egg and vice-versa. In a design institution, a typical structure,...
Design for Simple Products
ODIIST have designed many kitchenwares for our clients for years. Though the mechanism and the appearance are rather simple in the case...
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