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What do industrial designers do? We have briefly explained this in previous posts. However, it’s sometimes a bit hard to explain what industrial design is since the range is wide and the field varies.

Generally speaking, design is to solve problems, to make things easier and more convenient or more interesting. For example, a poster provides information in a more clear and impressive way. A stackable chair is convenient to store and move. An engine had higher energy conversion efficacy and emitted less waste gas, to name a few. However, industrial design is more than that. The poster cannot be painted by hand for hours but to be printed to make sure every color and fonts are the same. The chair cannot be carved by carpenters but manufactured by machines to lower the cost of material and labor.

They have to become products.

The product we’re talking about here is not whatever that can be sold, but what was manufactured to gain profit in the economy system. That is, a scarf wove by your grandma is a designed clothes. The patterns were designed, the structures were designed and it can be sold in local fairs. But your grandma will not be regarded as an industrial designer, for these beautiful scarfs were not productized.

Inventors may be able to build up the prototype in their garages. But they will need industrial designers to pave the way of their innovations to the shelves and to everyone’s life. We realized the advance concepts and the novel technologies by existed techniques, materials and approaches. In a nutshell, industrial design is the process of productization of concepts, ideas and innovations and industrial designers are professionals who integrate technology, aesthetic and production.

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